News

J5 is featured in Atlanta Intown's May issue in the Real Estate Briefs section. The story focuses on repositioning of the building, which included an updated brand, renovated lobby and common areas, including three model homes. Before and after photos of the Habachy model home are included.

In this Modern Luxury feature, J5's unique location and repositioning plans are mentioned, along with the Habachy and Musso model homes that were recently unveiled. The article also speaks to specific design elements from the Musso home, and how their functionality serves a dual purpose as both a home office and living space.

Midtown's largest new condo build recently made $1M bet on allure of owning flats post-pandemic. "As employees start heading back to work, and the city continues to reopen, there will be a renewed interest in intown properties among those buyers that crave the vibrancy and energy that comes with living in the center of the city." "Since we launched the repositioning at J5 in January ... we've seen a huge uptick in traffic and renewed interest in the project. Especially around the forthcoming coworking spaces we're adding to the property for those potential residents doing a hybrid work model."

“As Midtown’s latest residential offering opening at the height of the pandemic, J5 deserves a meaningful modernization to match the changing needs of the buyers in this market,” said Eric Xue, CEO of DEZHU US. “DEZHU is proactively making this investment just months after J5′s construction completion to ensure its viability in a post-pandemic world. We enlisted the powerhouse Karen Rodriguez and her team to elevate the project and further cement the building as Midtown’s prime condo development for buyers in the market.”

Atlanta Intown published an in-depth overview of J5’s major repositioning to offer potential buyers exactly what they are searching for. The article includes the highlights of the property such as its floorplan offerings and amenities, and includes EV Atlanta's role as the sales and marketing brokerage firm.

The AJC article delves into key development trends as developers and owners look approach a post-pandemic environment. J5 moves to cater to the post-pandemic buyer is included as the one of the only condo developments in Atlanta with the foresight to adapt to the new normal.

J5, Midtown's newly-completed condominium development, after starting move-ins earlier this year has already launched a $1 million "repositioning" strategy including a new brand identity and interior renovations...